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HerChoice.
Pitch · Nigeria & Ghana

She searches.
She chooses.

A women-first platform where single and divorced women browse a verified pool of available single and divorced men — for dating, real relationships, and marriage.

Women search the men Single & divorced, both sides Dating → relationship → marriage Verified & safe
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01 — The Problem

Single women can't find
serious, single men.

Single, divorced, and widowed women in Nigeria and Ghana who want a real relationship or marriage have nowhere built for them. On generic apps they can't tell who is actually single, who is serious, or who is even real — married men, scammers, and time-wasters flood the pool. The women have intention and income; what they lack is a trusted place to search for available men on their own terms.

Her

The search starts with the woman — she browses and chooses, instead of being approached.

Single

Every man verified as genuinely single or divorced and looking for the same thing she is.

Serious

Built for dating, relationship, and marriage — not casual, not transactional.

02 — The Solution

She browses. She makes the move.

At its core, a search engine for partners: women filter and browse a verified pool of single and divorced men by age, location, and intention — then make the first move. A supporting wellness layer (confidence, relationships, intimacy) builds a respectable brand and keeps women engaged between matches.

The Core — Partner Search

Women search and choose; men are there to be found.

  • Women browse & filter the men
  • Only verified single / divorced men listed
  • Intent tags: dating · relationship · marriage
  • Women message first

The Support — Wellbeing

Confidence and relationship readiness, without shame.

  • Expert relationship content
  • Intimacy & wellness guidance
  • Private Q&A
  • Community for the journey

Strictly genuine partner search & wellbeing — never paid or transactional services. The line is the brand.

03 — Why We Win

Trust is the moat.

Verified & genuinely single

ID + liveness checks tuned for Nigerian NIN/BVN and the Ghana Card, plus single-status declarations. She can trust that the men are real — and available.

She's in control

Women browse, filter, and make first contact. The man waits to be chosen — which makes the space safe enough to actually use.

Serious-intent brand

The wellness layer signals relationships and marriage, not hookups — drawing the right women and the right men, and keeping time-wasters out.

04 — Business Model

How it earns.

Primary

Subscription

Premium search tier — see who likes you, advanced filters, boosts.

Recurring

Wellness membership

Premium content, expert sessions, and private community access.

Upside

Partnerships

Discreet wellness brands and experts, vetted and on-brand.

Payments via Paystack / Flutterwave — cards, transfer, and mobile money across both markets.

05 — The Build

Lean, mobile-first, Android-priority.

We buy trust-critical infrastructure and build only our core. Optimised for low-end Android and patchy data — how the market actually connects.

App
Flutter — one codebase, strong on low-end Android
Backend
Managed Postgres (Supabase) — fastest path to MVP
Verification
Smile ID / Dojah — built for African ID systems
Payments
Paystack / Flutterwave — NG + GH, mobile money
Chat
Stream / Sendbird — don't reinvent messaging
06 — Roadmap to Beta

~12 weeks to a closed beta.

Before code

Validate

Landing page, waitlist, and wellness content targeting women seeking serious partners. No signups, no build.

Weeks 1–3

Foundation

Design, auth, and verified profile creation.

Weeks 4–6

Core loop

Women-first search, filters, and chat.

Weeks 7–8

Wellness

Content feed and publishing tools.

Weeks 9–10

Monetise & moderate

Subscriptions plus safety and moderation tooling.

Weeks 11–12

Closed beta

One city — Lagos or Accra. Learn, then scale.

HerChoice.
The Vision

She finds him here.

A trusted place for single and divorced women to search for available, serious men — for dating, relationship, and marriage. Two markets ready for a women-first leader. We start with one city, and the women who've been waiting for it.

3-month beta Lean team Validate-first